Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Traditional marketing is the conventional modes of marketing that have been used since the beginning of marketing and advertisements.
1. Reduced cost
Newspaper ads, television ads, and the likes cost a lot. Online advertising on the other hand is something even young entrepreneurs can afford right out of some saved up money. In linear programming, reduced cost, or opportunity cost, is the amount by which an objective function coefficient would have to improve before it would be possible for a corresponding variable to assume a positive value in the optimal solution. So, even school goers can have a startup thanks to the cheap cost price for online marketing. This in turn helps expand the scope of marketing across boundaries of age and finance
2. Brand development
Brand development is the process of creating and strengthening your professional services brand. The first phase is getting your brand strategy right and aligned with your business objectives. Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into consideration in comparison to online advertising vs. traditional advertising is the brand image the online advertising gives rise to. This is mainly because with the limited space and frequency of advertisements with traditional marketing, digital marketing clearly wins this category.
3. Quicker publicity
Very much due to the real time results of online marketing, you get instant publicity. If you don’t, you at least instantly know that this particular ad isn’t working for you. Traditional vs. digital marketing is an almost unfair comparison here because the former has no scope to deliver in this regard. Whereas with the latter, there is a chain reaction of shares and comments helping you reach a new audience and earn a new visitor every nanosecond.
4. More personal
Though you can totally use your blog or social network Page to create a brand image, and interact a lot with the audience, it remains virtual. Real and personal approaches make people want to take something more seriously. This is why door to door promotion and handing out flyers followed by a quick discussion on the road will never become obsolete. Of course in some parts it already is, but a comeback of these traditional modes of advertising is inevitable.
The world, they say, has turned into a global village. This has been made possible via digitization. Digital marketing allows ad campaigns to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via the immense exposure provided. The internet abounds with stories of start-ups that became hugely successful over a small period due to the opportunities created thanks to the global nature of marketing via digital platforms.
6. Strategy Refinement
The very point of getting results and the analytics in real time is to be able to catch up in real time. When you know how things are going down, you will have a chance to improve them from bad to good and good to better. With traditional marketing, a host of negative feedback won’t bother you much because your business might already have gone down the drain by the time you receive them. Online advertising vs. traditional advertising statistics help you find out what is working for you and what is not. You get the online statistics almost instantly via Google Analytics and make the necessary readjustments. Traditional statistics would be too late to make any concrete strategy refinement on time.
7. Materials are for keeps
The best thing about traditional marketing is that things are tangible and securable. With the virtual data of online marketing, all you can have are screenshots, which you can lose again. Unless, of course, you save them on Cloud but who does that! The biggest win for traditional advertisement in the online advertising vs. traditional advertising battle is the hardcopy of materials that the audience has access to. This tends to make them remember the product or service better than what they saw once while browsing the internet.
8. Monitored with Accuracy
In traditional marketing, there are barely any objective and trustworthy tools to analyze the effectiveness or success of the marketing campaigns.
With the presence of data analytics or big data, it is now feasible to track the effectiveness of the marketing campaigns. Comparison with other potential competitors is also achievable in Digital Marketing, and accordingly, on-the-go changes can be made in the marketing strategies.
Advanced tools have made it possible to measure, track and also illustrate the progress of the marketing campaigns in detailed graphics. Measuring and monitoring these results helps the businesses to get a clearer view of how their marketing campaign is faring. It also allows marketers to analyze the areas of improvement for a better outcome.
Therefore companies and industries are now shifting slowly, from traditional marketing towards Digital marketing.
9. Easy to share
Most digital marketing & Traditional marketing channels feature sharing capabilities which allow campaigns and articles to be shared with multiple followers. This helps to create a multiplier effect and has the capacity to tremendously improve sales results.
10. Precise targeting
The traditional means of marketing uses the spray and pray method, where an ad runs over a platform with substantial reach with the hope that a few people who love what they see, hear, or read would make a positive approach. Marketing over digital platforms, on the other hand, allows for targeted campaigning where ads are presented to customers based on their preferences or initial action. Take, for instance, transactional emails (order confirmation emails, receipt, password reset) which will only be sent to customers following their action towards the business. In other words, customers get only what they ask for.